Three Steps to Defining Your Brand’s Niche


Niche

Defining your niche, now what does that mean? The word itself sounds as if it’s from a different language. Dictionary.com describes “niche” as a distinct segment of a market. And that is all it is: your brand’s defined and unique standing within it’s market. Though I won’t be expanding on my process of discovering my […]

April 11, 2019

Episode 1: “Why Not” Mantra


Motivation

My phrase for the year is “why not”. Why not go to that gym class? Why not apply to that dream job? Why not start a new business? See, something you might not know about me is that I am an overthinker. Any decision I make goes through a multifaceted screening process in my brain, […]

April 4, 2019